If you talk to ten people, you'll probably have ten different ideas about which Super Bowl commercial were the best.  However, there seems to be a consensus that the Budweiser commercial in which a puppy and a horse develop a special relationship was the top one.This morning on "Andy in the Morning," I had Gregg Palazzolo and John Sawyer on the show to discuss the commercials.  They are from Gravity Six Alliance, and are ad and creative professionals.  In their opinion, and that of a couple of dozen other ad professionals in West Michigan, Budweiser did indeed score No. 1 with the puppy and the horse.

As we continued to break down the list of "so-called" winners, I noticed that Michigan State University Department of Advertising and Public Relations’ held their 17th consecutive 'rating' party and were pretty much in agreement with our ad guys.

In case you care, here is the rest of the list of favorites.

Taking second place was a Doritos commercial that featured a young cowboy riding a dog like a horse.

Third through 10th places for ads included:

  • Volkswagen, in which engineers earned their wings.
  • Microsoft, that featured life-changing technology.
  • Heinz ketchup, in which people sang “If you’re happy and you know it.”
  • Kia that featured a “Matrix” theme.
  • Budweiser, featuring a returning-home soldier.
  • Coca Cola, in which “America the Beautiful” is sung in different languages.
  • M&Ms, in which an unsuspecting piece of candy is in a car trunk.
  • Dannon yogurt featuring a reunion of the stars from “Full House.”

Overall, though, I, and the ad pros, were disappointed in the commercial lineup this year.  There were a lot of misses, and the hits were moderate at best.

Oh well, wait till next year.

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