Doritos Ninjas, Clydesdales, Talking Frogs, Coke and More at GVSU on Friday
What do Doritos ninjas, Clydesdale horses, talking frogs, cavemen, a miniature Darth Vader and Mean Joe Green have in common?
They all have had their 30 to 60 seconds of fame as commercials during the Super Bowl.
Several studies have proven that 50 percent of the Super Bowl’s more than 100 million viewers tune in to the big game just to watch the ads. That’s a lot of pressure not to fumble a memorable commercial.
Grand Valley alumna, Jocelyn Goldberg, a 2010 graduate, is all too familiar with this pressure. As a strategist with advertising agency Wieden+Kennedy, she has helped produce multiple Super Bowl commercials.
Goldberg will Grand Valley to present “Hashtags Don’t Break for Halftime: Inside Coke’s Social Media War Room” on Friday from 5:30-7 p.m. in Loosemore Auditorium located in the Richard M. DeVos Center on the Pew Grand Rapids Campus in Grand Rapids.
Goldberg says her presentation will reveal all of the preparation and real-time efforts that happen behind-the-scenes during advertising’s biggest event of the year: the Super Bowl. It will be a wonderful opportunity for anyone interested in 'ramping up' their real-time marketing for any business.
By “real-time efforts,” Goldberg refers to the use of social media during large-scale events, like the Super Bowl, and how marketers are able to target their ads to a much smaller, more deliberate group of people for a lower price.
With three Super Bowls under her belt working with Wieden+Kennedy’s Coca-Cola account, Goldberg is currently working with Weight Watchers to produce its Super Bowl campaign this year.
Goldberg’s presentation is being sponsored by Grand Valley’s School of Communications and AAF West Michigan.
For more information and to purchase tickets, visit www.aafwmi.org. Tickets: $20 members; $40 non-members; free for students.