Newest Budweiser Commercial May Have You Crying [Video]
Have you seen the latest Anheuser-Busch commercial. I caught it the other day, and it's a winner.
The dog, "Cooper," is the star of the new responsible-drinking commercial. Truth be known, "Cooper" isn't one dog. He's several, explains Tom Kraus, director, Budweiser. "In order to get our dogs to perform without tiring, we had a backup for the puppy and adult ages to cover for each other. In total, we worked with two 9-week-old puppies, Molly and Maverick; one adolescent 7-month-old, Dozer; and two adult 7-year-old Labs, Smith and Jones. All played their roles extremely well." Check it out.
Dogs -- perhaps even more than Clydesdales -- have become the beer maker's "gotcha" ad vehicle. It was Budweiser's soft-hearted puppy in love with a horse that won 2014's USA TODAY Super Bowl Ad Meter competition.