Some water, some ice, and a few wet clothes have proven to be an effective way to raise money to fight Amyotrophic lateral sclerosis (ALS).

I was happy to take my turn today and accept the Ice Bucket Challenge.

The Ice Bucket Challenge has raised millions of dollars to fight ALS.

As of August 22, The ALS Association has received $53.3 million in donations compared to $2.2 million during the same time period last year (July 29 to August 21).

The donations include 1.1 million new donors.

Awareness of ALS has grown even more.

Facts about ALS from The ALS Association:

  • ALS a progressive neurodegenerative disease that attacks nerve cells and pathways in the brain and spinal cord.
  • Patients in the later stages of the disease are totally paralyzed, yet in most cases, their minds remain sharp and alert.
  • The average life expectancy of a person with ALS is two to five years from time of diagnosis. About 20 percent live five years or more, and up to ten percent will survive more than ten years.
  • Every day, an average of 15 people are newly diagnosed with ALS — more than 5,600 people per year.

Some have argued that the Ice Bucket Challenge doesn't do enough.

I couldn't disagree more. This is social media at it's best.

There is nothing wrong with having some fun while supporting a worthy cause.

I hope we see many more viral movements helping to raise money and awareness for charity in the weeks and months to come.

Donate here.

Follow Matt Milhouse on Facebook and Twitter.  Listen to 100.5 The River weekdays, 10 a.m.– 3 p.m.