The Salvation Army, seeing an increased need throughout the community has begun it's annual Red Kettle drive called the ‘Rescue Christmas Campaign.' With more people facing hardship this year, the need to serve those most vulnerable is greater than ever.

The Red Kettle fundraising campaign typically runs in November and December, but with increased need and challenges, The Salvation Army needs more time, and help. Based on the increased service they have already provided this year due to COVID-19, they are looking at serving up to 155% more people this year with Christmas assistance on a national basis – assuming the resources are available. This includes helping to place presents under the tree, putting food on the table, paying bills and offering relief from addictions.

However, this year could see up to a 50% decrease in funds raised through the iconic Red Kettles, due to a number of factors such as closing of retail stores; consumers carrying less cash and coins; less foot traffic in stores and an increase in the unemployment rate.

Even though the iconic Red Kettles won’t officially make their appearance for several more weeks, the community can support the ‘Rescue Christmas Campaign’ and work of The Salvation Army in a variety of ways:
• Online at sakentcounty.org
• By phone at 616.459.3433 or 1-800-SAL-ARMY
• By sending financial gifts directly to The Salvation Army, 1215 Fulton Street East, Grand Rapids, Michigan 49503