Production Of Ford Bronco Begins At Michigan Plant

For the first time in 25 years, production is resuming of the Ford Bronco at a Michigan Plant. Now, Ford is racing to fulfill the more than 125,000 orders that have been placed.

It's the sixth generation of Broncos and over 190,000 orders have been placed for the vehicle.  The Michigan Assembly Plant recently underwent a $750 million upgrade and added about 2,700 jobs. Suzy Deering, Ford chief marketing officer told Fox 17,

"We know the fans have been waiting for the Bronco – and we’re so excited to bring it back. And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”

The new updated Bronco was introduced in July 2020. Since 1965, Ford has produced more than 1.1 million of them. John Savona, vice president, manufacturing and labor affairs added,

"We have the most skilled workforce in America working in a plant that’s state-of-the-art. It’s an unbeatable combination designed to deliver our customers a high-quality, ready-for-anything, all-new Bronco.”

Next to the Michigan Assembly Plant is a 1.7 million square foot modification center. This is where buyers can customize their Broncos and add things like roof racks, graphics packages and more.

The first batch of Broncos will be heading to dealerships earlier than originally anticipated. Ford had initially said that the Bronco wouldn't be available until late this summer. The Bronco is available in two-door and four-door models and starts at $29,995.