Kent County Police are asking for help identifying a suspect in an armed robbery at a Rockford-area store.

Fox 17 reports the incident occurred Friday around 9:55 p.m. at Bailey’s General Store on 6051 Belding Road N.E. in Cannon Charter Township.

According to police, a man armed with a knife demanded money from the clerk. After getting the cash, he took off in a red four-door Dodge Ram pickup.

The suspect is described as a possibly Asian or Hispanic male, approximately 5' 5", with a larger build. At the time of the robbery, he was wearing glasses, a gray hooded sweatshirt, jean shorts, and black and white tennis shoes with yellow laces in the left shoe and black laces in the right shoe.

Anyone with any information should contact the Kent County Sheriff’s Office or Silent Observer at (616) 774-2345.