So, what are you doing while watching television. Adweek/Harris Poll shows that while watching TV, most of us also surf the Internet (56%) and many do other activities like read a book, magazine or newspaper (44%), go on a social networking site (40%) or text on their mobile phone (37%).

Three in ten say they shop online while watching TV (29%);

Few say they read a book on an eReader device while watching TV (7%) although over two in five admit to reading a traditional book, magazine or newspaper (44%) while watching TV;

Similarly small numbers surf the Internet on a tablet computer while watching TV although a majority do so on a regular computer (56%) and 18% do so on their mobile phone;

Three in ten Americans say they do something else while watching TV (30%) and only 14% say they do not do any other activity while they watch TV.