Schuler Books Closing Alpine Avenue Store
It’s sad to see another book store closing. With today’s search for information, knowledge and entertainment becoming more and more digital, the ‘brick and mortar’ book stores seem to be fading away. Here in Grand Rapids, the survivors are the niche stores, and the ‘big guys,’ Barnes and Nobel, and Schuler Books & Music.
But, even Schuler has decided that it’s time to re-size. When their Alpine Ave. location lease runs out at the end of April, they will close the doors after a decade. Rather than recommit to continued operation of the Alpine location at an increased cost that would impact its viability, the company decided to explore a number of other retail opportunities to expand on its brand in Grand Rapids and elsewhere, as well as increase investment in their flagship 28th Street location.
Founded in 1982 by husband and wife, Bill and Cecile Fehsenfeld, Schuler Books & Music has been successful in creating warm, comfortable and intellectually inspiring atmospheres in its stores. The other three Schuler Books locations in Grand Rapids and Lansing will continue to host world-class author signings and events; to introduce a host of new products and gifts. And of course, Chapbook Cafes will continue to offer excellent food and drinks.
Schulers is having a store Closing Sale at the Alpine location, beginning February 14. They’ll offer 25% off all books, and 50% off all gift merchandise. In addition, some fixtures and cafe/restaurant equipment will also be sold, inquire for pricing.
For more information, you man contact Emily Stavrou-Schaefer, marketing and public relations email: firstname.lastname@example.org / office: 616.942.7330, ext. 305