Marketing in this day and age can take many new directions. And viral marketing is a huge part of any plan.

A viral marketing campaign for the upcoming horror movie "Devil's Due" scared the life out of New Yorkers recently.

A remote-controlled animatronic devil baby in a stroller was sent to the streets of New York. The terrified reactions of people are priceless.


Very funny!

"Devil's Due" is out on Friday.