All that was required was Seth Rogen, Zac Efron and a very funny marketing campaign. 'Neighbors' not only opened at No. 1 at the box office, but it derailed its super-powered competition so dramatically that it may be difficult for it to fully recover.
After nearly a month on top of the box office, 'Captain America: The Winter Soldier' got taken down by a bunch of funny ladies. 'The Other Woman' effortlessly took the top spot, sending Marvel's latest superhero adventure to the number two slot and making the other new releases of the week look bad.
Last night's 'SNL' had a digital short that had it all. Two characters speaking in a fictional language while wearing Halloween masks. Guest host Seth Rogen being racist against monsters. A surprise celebrity cameo. Children being scared. A minor rant about the inaccuracies of 'Monsters, Inc.' We're not sure what everyone was eating before they wrote this Monster Pals sketch, but they should order from there more often.
Sometimes, 'SNL' creates a sketch that aims for a very specific demographic and just goes all-out in its attempt to win over that specific audience. We can argue as to whether or not this 'The Little Mermaid' sketch starring guest host Anna Kendrick is successful, but it's the kind of thing that was certainly designed to appeal to viewers who grew up with Disney, have a thing for 'Pitch Perfect,' and can recognize lousy modern pop songs.
Insert your own "when it rains, it pours" joke right here. Darren Aronofsky's instantly controversial biblical epic 'Noah' overcame mixed buzz to win the box office this weekend, catering to both religious audiences and film buffs who like weird movies from unique, picky directors.
But all was not well for everyone -- the latest film from a certain Hollywood action legend got washed away in 'Noah''s success.
Few characters have the pop culture clout of Batman, who has spent the better part of a century dominating comic books, the better part of a generation dominating movies, and the better part of a decade dominating video games. To geeks and businessmen alike, he's kind of a big, huge, massive deal. Now, Warner Bros. and DC Comics plan to celebrate the 75th anniversary of their biggest cash cow with a year-long celebration, announcing all kinds of special events and releases to commemorate the creation of Bruce Wayne and his alter ego.
If the main goal of 'Divergent' was to snag a large portion of the audience for 'The Hunger Games,' it looks like it succeeded.
Although it didn't reach the absurd heights of Katniss' two movies, Shailene Woodley's dystopian adventure effortlessly nabbed the No. 1 spot and, perhaps, announced the arrival of a new big franchise.
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