Pure genius!

A first-ever box that contains half Cheez-It and half wine are being released for the perfect wine & cheese pairing. The Battle Creek-based Kellogg Company said in a news release that they teamed up with Seattle-based House Wine to come up with the box you didn't know you needed -- half original red wine (spout and all) & half original flavor Cheez-Its.

Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.

In addition to the brilliant box, the brands also came out with a wine & cheese pairings list. For example, White Cheddar Cheez-It & Rosé.

The limited-edition box goes on sale Thursday, July 25th so you can be sure to have it for your next summer picnic, pool day, or adventure. You can buy it here for $25.

Kellogg Company