Andy and I were talking about "wetting the summer whistle" on WTRV this morning.   With so many choices, what do you think is the biggest summer drink?  If you said pop or soda, you are right.  Even though we've been told countless times soft drinks are not in our long term best interest, we drink a lot of them.  Same with beer. Do you find it strange that the biggest advertisers are beer and soft drink makers?

Click here to read the story by Advertising Age, and to view the list of "per capita beverage consumption in the U.S. by gallon".



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