Want To Join An Underwear Club? Start Garden Thinks You Do.
Move over beers and books of the month.
Make room for underwear.
Start Garden is backing Underwear Nation, an underwear-of-the-month club for men.
Underwear Nation earned a $5,000 Start Garden staff endorsement on June 13.
At startgarden.com, Underwear Nation says it is:
THE men's underwear of the month club featuring premium underwear from designers around the world.
You choose: briefs, trunks, or jock strap (or let Underwear Nation choose) then once a month you'll receive an expertly selected pair of underwear.
Other types of clothing and men's products may become available as monthly deliveries in the future.
It's an old business model that seems to be growing in popularity. This new angle should have a good chance at success.