At our house it's a annual event not to be missed.  The Discovery Channel's Shark Week.

My son, Troy was a huge shark fan when the popular series began in 1997 and he continues to watch even though he's in college.  A few years ago he found out that all of his friends were "seriously into shark week" so now they all get together and watch the blood and carnage. Last night 30 or so shark week fans gathered as the great whites  and hammerheads swam across the tv screen.  The series airs all week on the Discovery Channel at 9PM.