Pure Michigan's latest campaign officially kicked off yesterday.

Rob Bliss and Jeff Barrett of Status Creative are taking a 10-day, 50 city road trip across Michigan.  They will be filming the trip and plan to stop in Grand Rapids on Thursday.

To keep track of when and where the road trip is, will be, and has been, follow Barrett on Twitter.

Michiganadvantage.org has more on the trip:

The goal will be to create an energetic digital video that highlights all the state has to offer. The video will serve as a way to help tell the story of Michigan as a great place to live, work, play and build a business.

The general public is welcome and encouraged to participate in these filmed events as Barrett and Bliss come to their city.

 

Jeff Barrett tweeted the picture below from their stop at Mackinac City.