What do audiences want to see on President’s Day weekend? Apparently not The Great Wall, Fist Fight, and A Cure For Wellness, each of which opened to disappointing numbers. However, The LEGO Batman Movie, Fifty Shades Darker, John Wick: Chapter 2, Hidden Figures and even Split kept the box office above water, continuing to do strong business.
Eventually, some movie will unseat Rogue One: A Star Wars Story from its spot at the top of the box office charts. That movie will not be Hidden Figures, but man, it sure came close. Unless the final numbers shift ever-so-slightly, the drama about the African American women behind the math that helped launch NASA's first space missions came this close to unseating the massively successful blockbuster, taking the runner-up position by less than $1 million.
It has long been a fine American tradition to escape the awkward enclosure of your parents’ house over your holiday vacation and spend a few hours in the local movie theater, where everyone can shut up about politics and stop swapping passive aggressive comments on each other’s lifestyle for a few hours. 2016 was no different, with Rogue One: A Star Wars Story and Sing drawing in the big crowds while La La Land and Fences impressed in limited release. Not so impressive: Passengers, Why Him?, and Assassin’s Creed, each of which underperformed.
Consider this the calm before the storm. Next weekend, Rogue One: A Star Wars Story will open and dominate both the box office and every headline, drowning out each and every other movie currently screening in theaters. In the meantime, Moana took advantage of this quiet window to win one more strong weekend while Office Christmas Party got off to a pretty good start.
The box office success of Moana feels like destiny: an old school Disney formula plus 21st century polish plus great songs plus the mere presence of Dwayne Johnsonand near-universal critical notices is a surefire recipe for success...
There are two big stories to lead with in this edition of the Weekend Box Office Report and both of them are equally interesting in their own little ways. Let’s start with the positive: Sausage Party now inexplicably holds the record for biggest opening for an animated movie released in August. And now the negative: Suicide Squad dropped a staggering 67% in its second weekend, which…isn’t good.
For the third weekend in a row, The Jungle Book dominated the box office, taking the top spot and making it look easy. It’s been a fairly astonishing run for a movie that felt like a big question mark a few months ago, but this is what the combination of spectacle, strong reviews, and strong word-of-mouth brings you. While this weekend was ultimately all about Jon Favreau’s big-budget take on Rudyard Kipling’s beloved stories, there were a few other new releases. But as you could have guessed, Keanu, Mother’s Day, and Ratchet and Clank didn’t do solid enough business to warrant mention in the headline.
It took Avatar two and half months to become the highest grossing movie of all time. Star Wars: The Force Awakens will surpass its domestic box office gross within the next day or two after less than three weeks in release. The big question now is when J.J. Abrams’ sequel will find its ceiling because as of right now, it’s showing no signs of slowing down.
It’s a testament to the staying power of certain public figures that they’ve been played by more than one SNL cast member over the years. People like Hillary Clinton, the former First Lady turned former Senator turned former Secretary of State turned current Democratic Presidential frontrunner, linger on long past Saturday Night Live cast rotations. So what is the show to do when one of its guest hosts used to play a vital and very much in the public eye politician back in the day? Put her on stage with the current version, of course.
SNL commercial parodies are at their best when they’re at their most scathing. The fake ad for a fictional dating app called Settl may not be as dark as that vicious, pro-gun parody from a while back, but it’s a different brand of cynical: Here is the app for people who are tired of trying to find the right person and just want to settle down with, well, any person.
It was actually a pretty solid weekend at the box office for movies that weren’t brand new. If your movie was playing in its second, third, or even fourth week, you were fine. If your movie was a new release, you were in for a rough couple of days. While the The Martian, Goosebumps, and more showcased impressive legs, a huge batch of other movies faltered this weekend. At least five major releases fell flat on their faces.
The success of Hotel Transylvania 2 proved that family-friendly horror-themed movies stand to make a whole bunch of cash when released in the vicinity of Halloween. Now, Goosebumps is here to ensure that we’ll be getting slightly scary kids’ movies every October for the foreseeable future. The adaptation of the popular book series opened at number one, riding a wave of nostalgia and family appeal to a very strong start, beating out some pretty serious competition.
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