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Toyota Super Bowl Ad Features Paralympic Medalist Amy Purdy and Muhammad Ali [Video]

Business Wire

An inspirational Toyota ad for the 2015 Toyota Camry will air during the Super Bowl. The ad features athlete, Paralympic medalist and “Dancing with the Stars” finalist Amy Purdy along with the iconic voice of Muhammad Ali.

Toyota will have two ads during the Super Bowl on Feb. 1 entitled “How Great I Am”. Both are scheduled to appear in the first quarter of the Super Bowl broadcast. The ad featuring Amy Purdy and Muhammad Ali will air first.

“We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc.

The ad shows Purdy running, snowboarding, ballroom dancing and more, all set to Ali’s famous “How Great I Am” speech. The speech was Ali made before his historic “Rumble in the Jungle” bout with George Foreman in 1974.

“To say I’m honored to be in this spot airing during the game would be an understatement,” said Purdy. “All my life I’ve been faced with choices, and I’ve been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words.”

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