Long before the current and very successful Pure Michigan tourism advertising campaign, Michigan touted its tourism opportunities with other campaigns you might remember.
In our world today, especially in advertising, women seem to be portrayed as sexual objects. They are objectified. Fair? Not fair? Not fair for our lives today.
I have six daughters, and along with my wife, am well aware of how women are pictured today in order to sell a product. We are overwhelmed by ads showing beautiful women, scantly clad, pitching a beer, car, vacation, yes, a golf course, wh
It's something we've known for a LONG time. Those "Pure Michigan" ads you hear on the radio and see on TV really showcase our great state and even make the residents of Michigan want to visit!
Now, "Pure Michigan" has received top honors from the US Travel Association and the National Council of State Tourism Directors (who knew there was such a thing?). ...
Michigan is going to be on the national stage soon.
The Pure Michigan campaign, our famous advertising campaign to bring more tourists in Michigan, will hit the national stage once again with new ads. The new series will focus on Ann Arbor, Mackinac Island, The Henry Ford, and Traverse City.
Super Bowl Sunday is this Sunday. It's a day that millions of people look forward to. Not only for the game but for the parties, food, drinks, and commercials!
Advertising certainly has come a long way from those 'thrilling days of yesteryear.'
Today, not only are we bombarded with ads on television, and, yes, the radio, but now the internet, social media, billboards, bus boards, restrooms, anywhere people gather. And, of course, there's print. Even with the decline of printed newspapers, you have magazines, direct mail, and more.