It's something we've known for a LONG time.  Those "Pure Michigan" ads you hear on the radio and see on TV really showcase our great state and even make the residents of Michigan want to visit!

Now, "Pure Michigan" has received top honors from the US Travel Association and the National Council of State Tourism Directors (who knew there was such a thing?).  Michigan won "Mercury Awards" for Best State Tourism Television Advertising and Best State Tourism Radio Advertising.

According to the GR Business Journal:

Mercury awards are given to state tourism offices by the national council, recognizing members for excellence and creative accomplishment at the state level in tourism marketing and promotion and inspiring the continued development quality destination marketing and promotion programs.

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