“Pure Michigan” Advertising is Going National
Michigan is going to be on the national stage soon.
The Pure Michigan campaign, our famous advertising campaign to bring more tourists in Michigan, will hit the national stage once again with new ads. The new series will focus on Ann Arbor, Mackinac Island, The Henry Ford, and Traverse City.
The Pure Michigan campaign, which was created by the Birmingham office of McCann Erickson, started regionally in 2006 and has been spectacularly successful. Last years budget was $12 million dollars, and has been deemed “money well spent,” with many more millions in tourist dollars coming to Michigan.
And more help is on the way as Coca-Cola will get involved in getting eyeballs and feet to Michigan. According to the Detroit Free Press, Coke will spend close to $171,000 on billboards and radio buys, and an undisclosed amount on ad reation and ads on its trucks, vending machines, and in-store displays. Coke is also promoting a vacation sweepstakes through its Coke Rewards website.
Pretty exciting, and we can feel very proud. We really do have a very desirable, fun, Pure Michigan.