Way to go Holland!   A new Pure Michigan radio spot featuring Holland recently hit the airwaves. The spot sells Holland as a featured destination in Michigan, highlighting the Dutch hospitality, the variety of outdoor recreation opportunities, the farm fresh foods, and more!

That's very cool because it helps sell West Michigan as a true destination.

Of course Tim Allen voiced the :60 Pure Michigan Holland radio commercial.  He's a Michigan native and has been doing them so successfully for the past few years.  The spot  touts the welcoming community of Holland, the white sandy beaches, the inviting smells of the Dutch bakeries, the view after climbing the 239 steps of Mount Pisgah, and more, all just a drive away.

Ah, I can just hear it now.

As a matter of fact...you can hear it now...just clickhere.