Well, it had to happen sooner or later.  It started as a joke and turned out to be a great marketing and engagement piece.

Pizza Hut managers posted a joke on Facebook about "bottling the smell of freshly-made pizza."  The reaction from fans was positive and a lot of people said they wanted a bottle.

So, at least 100 fans will soon be receiving Pizza Hut perfume in the mail.

What does it smell like?  The spokesman for Pizza Hut's digital agency, Grip Limited, said "it smells like dough with a little bit of seasoning added.”  And Pizza Hut’s director of marketing, Beverly D’Cruz said “we discovered it was hard to match the smell of freshly baked bread, but it smells somewhat close."  She also suggested that people could simply spray a room to give it a fresh pizza smell.

Hmmm. I shouldn't have written this.  Now I'm REALLY craving Pizza Hut.  Be right back...

Read the entire story HERE.