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Not Without My First Cup Of Coffee

You say you can’t start your day without a cup of coffee? You are not alone.Despite the popularity and availability of specialty coffee drinks, regular coffee is still a popular beverage.

According to Technomic’s “Market Intelligence Report: Coffee and Tea,” coffee and tea rank second among consumers, with 60-percent saying they’ve had at least one cup in the past month. Coffee and tea is only surpassed by non-diet carbonated soft drinks, which 62-percent reported drinking over the past 30 days.

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Regular hot coffee consumption is actually up, with 14-percent saying they’re buying more cups of coffee this year than they did in 2009. Iced tea purchases have also increased by ten-percent. Green tea is an overwhelming favorite among tea drinkers, with 73-percent saying it’s their flavor preference whether it’s hot or iced. Just over 60-percent also like lemon-flavored tea, and 60-percent enjoy tea with a touch of honey.

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