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More Of Us Tied To Our Cell Phones

Andy and I were talking about our cell phones this week on WTRV FM. Each of us decided it is no longer a phone. It is our umbilical chord to the world. I forgot my phone on Wednesday and felt naked without it.

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More moms are tapping into technology to manage their lives and stay connected with loved ones. Disney Interactive Media Group’s latest “M.O.M. – Mom on a Mission” study shows that 91-percent use a mobile phone, which is up eleven-percent in the past 12 months. Nearly two-thirds of the moms now text their husbands or partners at least once a week, and 53-percent use their phones to talk with their kids. Forty-percent rely on their phones to manage their calendars, and 44-percent are taking pictures with the device. The number of moms who are visiting social networks, browsing websites, and using mobile search engines has grown by at least 32-percent, with two out of five moms now taking advantage of these capabilities. But the biggest jump has been in the search for discounts and coupons. A quarter of the moms surveyed now use their phones to find ways to save money, which reflects an increase of 213-percent.

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