How Will The New Facebook “Like” Rule Affect You?

Looks like Facebook is beginning to get more and more "commercial."  Will this finally be the beginning of the end for facebook?  Here's the latest.  When you hit that little "Like" button for a brand or a business it will now allow advertisers to retransmit that to your friends pages as a "Sponsored Story".  At this point in time there is no way for you to decline that feature.  Hit the "Like" button and you will beginning spamming the people who are following you.  What that means to me is if I start getting a bunch of "Sponsored Stories" on my page from you, you my Facebook Friend, will simply be blocked.  Wonder how this might change interaction on Facebook and the Fan Pages?  There are a lot of little in's and out's to this story...