Heinz Tries To Sell Ketchup On Facebook
Oops! Facebook doesn’t work when you try to buy ketchup.
What? Buy ketchup on Facebook? Yep!
H.J. Heinz Co. wanted to try something cute and unique to introduce a new product to customers and thought ‘social media’ would be a good idea. They have a new, balsamic vinegar ketchup, and tried to sell it in a Facebook stunt. Bad idea! It backfired. Seems, even though it had been successful in the U.K., the State’s are a different story. Thousand logged on, but to no avail. The site wouldn’t work until after 9 pm, Monday, leaving many oozing madness.
So, what do you do when you literally have ‘ketchup’ all over your face? Give it away! Heinz Co. is promising a free bottle of its new balsamic vinegar ketchup to anybody who tried to buy it during the failed product launch.
That’s not to bad, and a good recovery for what was beginning to be a marketing disaster.
Heinz says they will ship a free bottle of the balsamic ketchup to those who posted on the Facebook page when it wasn’t working.
Heinz also will send an additional free bottle to anyone placing a Facebook order for the ketchup Tuesday.
Time to ‘roll out’ the burgers, mom.
The new ketchup hits stores in December.