It may be a rather "spooky" day on October 31, but it will be nothing short of a clelebratory day at Woodland Mall. The new H&M store is set to open this Halloween.

H & M Hennes & Mauritz AB (H&M) (Swedish pronunciation: [ˈhɛnˈnɛs ɔ ma.ʊˈrɪts]) is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children.

H&M exists in 43 countries.  The first store was opened on the high street of Västerås, Sweden in 1947.  It had 2,325 stores at the end of 2011 and 2,629 stores at the end of August 2012.  It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based GAP Inc.

Our news partner, WZZM TV13, reports the European retailer is planning to give away up to $300 to the first 100 shoppers when it opens its doors at 12 p.m. next Thursday.

This is the chain's first West Michigan location.

The Woodland Mall website says H&M will be located in the space previously occupied by Charlotte Russe and Lens Crafters.