Giving Tuesday is Huge Success for Salvation Army

West Michigan is such a supportive, loving and giving community. The Salvation Army of Kent County certainly found that out, as they successfully raised $43,633 on Tuesday, December 1, during the national “Giving Tuesday” – a national day of giving at the start of the annual holiday season that celebrates and encourages charitable activities that support nonprofit organizations.

The $43,500 donation total collected on “Giving Tuesday” was used to activate the $30,000 matching gift from The Salvation Army’s Grand Rapids Advisory Board. The matching gift was created to demonstrate like-minded support by the board of The Salvation Army, its programs and services.

The goal for the current Christmas Campaign is $1.6 million. With the current economic challenges, The Salvation Army continues to count on the generosity of the Grand Rapids community to financially support the programs and services which are so vital.

It's not over, however. The Red Kettle's are still out there. You can support The Salvation Army Red Kettle Christmas Campaign at over 60 Red Kettle sites throughout Kent County, online at sakentcounty.org or redkettlereason.org, by phone at 616.459.3433 or
1-800-SAL-ARMY, or by sending financial gifts directly to The Salvation Army, 1215 Fulton Street East, Grand Rapids, Michigan 49503-3849.