Get Ready for Black Thursday/Friday Shopping
Happy Thanksgiving all. I do hope it's is a wonderful day for you and your family. It's a time to remember all that we are thankful for. It's time for wonderful food and counting our blessings, and, shopping.
What? Shopping? Well, thousands of us will be taking advantage of some blowout specials at stores across the area.
I discovered some interesting statistics about Black Friday and Cyber Monday. Rocket Fuel, a marketing technology firm that harnesses the power of artificial intelligence, finds that nearly twice as many men (45%) will definitely spend money on Black Friday and Cyber Monday than women (28%).
The Retail Times of the UK, reports of those considering purchases, men (37%) are nearly twice as likely as women (22%) to know both exactly what they want to buy and exactly where they want to buy it. Most men (65%) have at least already decided the exact items to purchase prior to the day, compared to just 45% of women. Nearly half of women (47%) are not sure yet of whether they will make a purchase, compared to just 33% of men. I'm sure that those figures hold pretty true in the U.S. as well.
Also, 63% of 24-34 year olds plan to make a Black Friday purchase, with 34-44 year olds the most uncertain (50%) that they will purchase anything. One third of 45-55 year olds won’t be buying anything.
Me? I'll be sitting by the fire. I can't fight the crowds. My shopping will come later.