eBay Launches Celebrity Auction Channel
Can’t get enough of your favorite celebrity/superstar? And, you would really like something a bit more personal than just a picture. Well, today is your lucky day!
eBay is launching ‘eBay.com/Celebrity.’ It’s now a dedicated site to buy celebrity items, and help the celebrities favorite charity at the same time.
Earlier this year, a small clip of Justin Bieber’s famous bangs raised $40,668 for an animal rescue organization so eBay is hoping other celebs can do the same thing.
On-line today will be Brad Pitt, Katy Perry, Sienna Miller, Cher, Jeff Bridges and Hayden Panettiere, among others, with an item to auction off.
A chance to meet Pitt will be auctioned for Make it Right, the Hurricane Katrina home-building organization. A private acting workshop with Robert Duvall will benefit the Robert Duvall Children’s Fund. A red sequined dress worn by Katy Perry will raise money for the American Red Cross.
What’s in it for eBay? Good will and plenty more ‘hits’ on their web site. They don’t keep any money from the auctions, and have raised over $278 million for charities since the program began, but, for example, after the Bieber auction, traffic for other Justin Bieber merchandise was up 36 percent. It’s kind of a win-win.
Celebrities will have individual pages that highlight their charity of choice.