Rihanna Launches Her First Men’s Cologne

Singer-entertainer-entrepreneur Rihanna has launched her first fragrance for men, Rogue Man by Rihanna.

For Rihanna, who's released seven albums in seven years, with 12 No. 1 singles and seven Grammy Awards, it's another foray into the fragrance category. The 26-year-old has launched four fragrances and is currently the spokeswoman for Viva Glam.

Rogue Man by Rihanna touts itself as a "choreographed clash of fragrance notes that are both masculine and ultra-sexy." The cologne has top notes comprised of citrus, herbs and spicy black pepper, with velvet floral blends, strong cedar undertones and labdanum ignite.

For its ad campaign by fashion photographer Mario Sorrenti, Rihanna was shot with model and enterpreneur Daniel Ness.

Rogue Man by Rihanna is available through Macy's online and at select Macy's stores. The cologne costs $69 for a 3.4-ounce spray and $39 for a 1-ounce spray.

"Building upon the marked success of her women's fragrance line, we are thrilled to join Rihanna on her venture into the men's fragrance category," said Donald Loftus, president of Parlux, Ltd., which created the scent.

Besides Rihanna's fragrance brands, Parlux also holds the licenses for fragrances for Jay Z, Jessica Simpson, Vince Camuto, Kenneth Cole and Tommy Bahama among others.